Retargeting or remarketing, mostly the same meaning, is a strategy to react digitally with a target customer who has shown interest in your business or behaved in a specific action in your online business. This strategy is to reach a customer digitally who didn't continue the desired action or didn't purchase online.
Retargeting has multiple approaches and mostly gives higher results than any campaign.
Cost-effective strategy aiming to increase a high ROI.
Reach customers who have shown interest in other similar businesses to yours.
Set up a unique campaign focusing on a target audience who are behaved in specific criteria.
Obtain your loyal customers with new sales promotion strategies.