About Digital Salman

My first part-time job is to promote products or services face-to-face and interact with customers leading them to purchase. I was promoting Nissan cars to the customers explaining specifications and prices to encourage them to buy Nissan cars rather than buying products from competitors. Secondly, I was promoting the new venture housing to the customers as the client is the Ministry of Housing.

I was running media buying campaigns using the Google Ads platform Dhad app reached the 1st top free app in Play Store as the reason for generating huge leads gaining 15K+ downloads within ten days, and the cost per download was SAR 0.66.

I managed digital marketing campaigns, using strategic ways to generate downloads, leads, and sales that hit the marketing goals and exceeded by more than 1620% ROI in seven months. Furthermore, I managed media buying campaigns and reached the 1st top free app in Play Store as the reason for using Google Ads campaigns to generate leads (Downloads).

In the first phase of BARQ, there was a business model of B2C2C connecting travellers with senders. My mission was to manage digital marketing activities to drive downloads, leads and sales using media buying platforms like social media, Google Ads and Apple Search Ads (App Store ads). At that time, the app reached 1st trending app in Play Store for two separate applications, BARQ Travellers/BARQ Senders.

In the second phase of BARQ, the business model switched to B2B aims to fast bullet delivery service within the city. My mission was to ease the sales process and manage Email marketing for account registrations, work instructions and news.

Specialize in managing media buying campaigns (paid ads) through many platforms for the application. The achievements caused by gaining the best results of ROAS and gaining the best results of ROI exceeded over 950%. The results came by implementing the best tactics of target audience strategy, developing the sales promotion strategy, and overlapping the ads timing with influencers to raise brand awareness and build trust with the target audience.

Managed the content management system of Dar AlArkan's website to post news and inform investors of any conferences and investment results.

On the other hand, I was responsible for developing social media CRM tools, and I developed an automated chatbot in WhatsApp for Quara Finance to help customers and created quick replies to answer frequent questions.

BSBA major in Marketing